TODAY IS: Get To Know Your Customer Day, on which salespeople and executives alike are encouraged to try to see their businesses from their patrons' points of view (see www.hyken.com for more info). The employee who understands the importance of this concept the most is, of course, Kris Kringle in 1947's MIRACLE ON 34TH STREET. When Kringle, as the Santa for Macy's department store, starts sending customers to competitors to find the hottest toys, Macy's execs throw a fit... until Macy's profits start soaring.


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Copyright (c) 2001 MaryAnn Johanson. All rights reserved.