Trying to figure out how to talk about the box office at the moment is a bit of a challenge, what with Christmas Day -- always a big moviegoing day in North America -- falling on a Thursday, and all the new wide releases opening that day. And then there’s this odd week, with no new wide releases at all, and another extended weekend just ahead of us, one that arguably includes today, New Year’s Eve, a Wednesday. Or, as I suggested last week, perhaps we need to think of this as one long weekend stretching from Christmas Day to this coming Sunday, January 4.
So, for starters, these are the four-day numbers -- that is, including the tallies from Thursday, Christmas Day. But after the jump I’ll talk a little about this Monday, December 29, and yesterday, Tuesday, December 30, too, because their numbers look like weekend numbers, too.
1. Marley & Me: $50.7 million (NEW)
2. The Curious Case of Benjamin Button: $38.7 million (NEW)
3. Bedtime Stories: $38 million (NEW)
4. Valkyrie: $29.5 million (NEW)
5. Yes Man: $22.6 million (2nd week; three-day only drop over last weekend: 9%)
actual numbers, not estimates
continue reading "North American box office: gone to the dogs with ‘Marley & Me’" »
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